Unified Header Bidding
Prebid.js, Amazon TAM, and server-to-server demand run in a single unified auction — so every impression goes to the highest bidder, not the fastest.
- 30+ demand partners
- S2S + client-side
- 0ms timeout tuning
Ad monetization, woven for publishersYour ad revenue,
Your ad revenue,
finally woven into one.
Novaloom runs a unified auction across 30+ demand partners, gives you bidder-by-bidder reporting, and assigns a dedicated revenue strategist — lifting publisher RPM by 38% on average in 90 days.
No setup fee Live in 5 days Keep up to 90%
Novaloom Analytics
wanderthread.com · live
refreshing · 60s
RPM
$17.32
+38% vs prev
Fill rate
92%
+2.1pt vs prev
Bidders
32
+6 vs prev
RPM · last 14 days
trending up
Unified auction · this impression
Index Exchange
$4.12
Magnite DV+
$3.78
Pubmatic
$3.41
Xandr
$2.96
Trusted by 200+ publishers & creators in 18 countries
WanderthreadThe Circuit DailyHearth & LemonBracket TheorySlow Studio NotesNorthbank MediaCobalt KitchenField Guide Co.WanderthreadThe Circuit DailyHearth & LemonBracket TheorySlow Studio NotesNorthbank MediaCobalt KitchenField Guide Co.
38%
Average RPM lift
in the first 90 days
$1.5M+
Annual ad revenue
managed for publishers
200+
Publishers & creators
in 18 countries
92%
Auction fill rate
across display & video
The platform
One platform. Every demand source. Zero compromises.
We replaced the patchwork of ad networks, tags, and dashboards with a single platform that bids, optimizes, protects, and reports — so you can keep creating.
Premium Direct Deals
Our deal desk negotiates private marketplace and direct deals with leading DSPs and brands, layered on top of your open auction for incremental CPMs.
- PMP + Programmatic Guaranteed
- Brand-safe inventory
- Quarterly deal reviews
Video & Connected TV
Monetize instream, outstream, and floating video units with our VAST-compliant player — without wrecking your Core Web Vitals or reader experience.
- Instream + outstream
- Sticky video
- CTV-ready formats
Ad Quality & Brand Safety
Block malicious creatives, redirects, competitors, and low-quality sellers in real time. We scan every creative before it reaches your readers.
- Creative scanning
- Blocklist controls
- Malware + redirect blocking
Core Web Vitals Friendly
Lazy loading, async rendering, and a sub-40KB tag keep your LCP and CLS green. Faster pages, better rankings, more impressions to monetize.
- <40KB tag
- Lazy + async ads
- CLS-safe layouts
Real-time Analytics
RPM, fill rate, viewability, and bidder-by-bidder reporting sliced by page, geo, device, and audience — refreshed every 60 seconds.
- 60-second refresh
- Bidder-by-bidder
- Page + audience slicing
Privacy Engine
TCF v2.2, GDPR, CCPA, Apple ATT, and Google Consent Mode handled out of the box. Your consent string is always current and compliant.
- TCF v2.2
- Google Consent Mode v2
- Cookieless revenue recovery
Dedicated Revenue Ops
Every account gets a human revenue strategist, not a ticket queue. We audit, A/B test, and tune your setup every single month.
- 1 strategist per account
- Monthly A/B tests
- Slack-based support
How it works
From tag to paycheck in five business days
No dev team required. No multi-week integration. We handle the ad ops, the privacy, and the bidding — you handle the content.
01
Connect
Drop in one lightweight tag — no dev team required. We audit your current stack, ad placements, and traffic in 48 hours and map the lift.
02
Optimize
Our engine weaves 30+ demand sources into a unified auction and tunes ad layouts to your content, your readers, and your Core Web Vitals.
03
Earn
Watch RPM climb in real time. You keep creating — we keep the bids climbing, the ad quality high, and the reports honest.
The lift, explained
Where your +38% RPM actually comes from
There's no single trick. The lift is the sum of five compounding levers — every one tuned by a human revenue strategist who knows your content and your readers.
Unified header bidding+14%
Premium direct deals+10%
Layout & refresh tuning+7%
Ad-quality recovery+4%
Video & native formats+3%
Average RPM lift+38%
Before Novaloom
$12.55
avg. RPM
- 3 ad networks, manual
- Aggregated reporting
- No direct deals
+38%
With Novaloom
$17.32
avg. RPM
- Unified auction, 32 bidders
- Bidder-level reporting
- PMP + direct deals
Based on 200+ publishers onboarded in 2024. Your mileage will vary — we'll tell you honestly in your audit.
Why Novaloom
Not your typical ad network
We replaced the shared support queue and the opaque, aggregated report with a partner that bids transparently and optimizes actively.
Capability
Novaloom
Typical ad network
Unified header bidding
Prebid + Amazon + S2S
Often one bidder only
Dedicated revenue strategist
1 per account
Shared support queue
Ad-quality scanning
Every creative, real time
Reactive only
Core Web Vitals tuned
<40KB async tag
Heavy, render-blocking
Transparent reporting
Bidder-by-bidder, 60s
Aggregated, delayed
Revenue share
Up to 90% to you
Industry standard
Typical onboarding
5 business days
3–6 weeks
From real publishers
Publishers who stopped leaving money on the table
4.9 / 5from 320+ verified reviews
“We switched from a patchwork of three ad networks and our RPM jumped 62% in the first quarter. Novaloom's strategist rebuilt our mobile layout and the Core Web Vitals actually got better, not worse.”
PA
Priya Anand
Founder & Editor · Wanderthread Travel
+62%
RPM in 90 days
“The bidder-by-bidder dashboard is the first ad report I actually trust. I can see exactly which demand partner is paying what, on every single page, refreshed every minute.”
MB
Marcus Bell
Head of Revenue · The Circuit Daily
+48%
Programmatic CPM
“Ad quality used to be a weekly fire drill — redirects, malware, auto-audio. Novaloom scans every creative before it loads. My inbox is finally quiet and my readers noticed.”
SM
Sofia Marchetti
Creator & Publisher · Hearth & Lemon
0
redirects in 6 months
“Onboarding took five days, not six weeks. They dropped in one tag, tuned the auction, and our video revenue doubled without adding a single new placement.”
DO
Daniel Osei
Co-founder · Bracket Theory
2.1x
video revenue
“I'm a creator first, not an ad ops engineer. Novaloom handles the bidding, privacy, and compliance. I just write and the deposits keep growing month over month.”
HO
Hana Okafor
Independent Creator · Slow Studio Notes
+3.4x
monthly take-home
Partnership tiers
You keep the majority of the revenue. Always.
No hidden fees, no minimums, no lock-in. Pick the tier that matches your traffic today — upgrade when you grow.
Grow
For sites finding their footing
Revenue share80% to you
SetupNo setup fee
Traffic5K+ monthly sessions
- Unified header bidding
- 30+ demand partners
- Display + native ads
- Real-time RPM dashboard
- Email + chat support
- Standard ad-quality controls
Most popularGet started
Scale
For publishers ready to grow fast
Revenue share85% to you
SetupNo setup fee
Traffic250K+ monthly sessions
- Everything in Grow
- Dedicated revenue strategist
- Video + sticky placements
- Advanced A/B testing
- PMP deal desk access
- Core Web Vitals tuning
- Priority Slack support
Enterprise
For high-volume media businesses
Revenue shareUp to 90% to you
SetupCustom
Traffic2.5M+ monthly sessions
- Everything in Scale
- Programmatic Guaranteed deals
- Server-to-server auctions
- Data + API access
- Custom floor pricing
- 99.9% SLA
- Quarterly business reviews
All plans are month-to-month. Not sure which fits? Book a demo and we'll tell you honestly.
Questions, answered
Everything you'll ask before switching
Still wondering? Book a 20-minute audit — no slides, no sales pitch, just your current setup and the honest lift we see.
Free 20-minute revenue audit
See exactly how much revenue you're leaving on the table
No slides, no sales pitch. We audit your current ad stack and show you the honest lift we expect — in 20 minutes, for free.
- Full audit of your current ad setup
- RPM lift estimate within 48 hours
- Dedicated strategist, not a queue
Book your audit
Takes 30 seconds. No credit card.